I bet You Didn’t Know That Captions are the Secret Instagram Sauce…

5 Content Creation Tips (1)

And that probably why you are treating them like the bald headed step child…

As a small business owner you spend all this time crafting your content to post on Instagram, making sure you have the right shade of blue on your fonts, the right angles in your product photos, the right audio to bring good vibes to your audience & then you just throw it up and wonder why the algorithm hates you…

And I get it, as I coach people with crafting their content, it’s painful when you are not getting engagement from new eyes…

But friend let me tell you that the algorithm wants to help you, but you need to help it first…

And your captions are the secret sauce to kickstart that friendship…

The structure of your captions need to follow this format:

1️⃣ Start with a hook – Something that is intriguing and scroll stopping & makes them tap to see more

2️⃣ Use keywords in the body of your caption – Instagram searches your captions for keywords like Google does for websites 

3️⃣ Direct the reader with what the next steps are with a clear call to action (CTA)

4️⃣ Use relevant hashtags, in the caption or in the comments; it makes no odds just use them!!!

🎉 When all these elements come together Instagram learns what your business is about, what you talk about, who you talk to…Instagram takes care of the rest and positions you in from of new audience – Hello new friends!

𝐘𝐨! 𝐃𝐨𝐧’𝐭 𝐛𝐨𝐮𝐧𝐜𝐞 𝐣𝐮𝐬𝐭 𝐲𝐞𝐭

I’d love to hear if you are showing love to your captions or are they an afterthought…

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